Sprout vs Brandy: Product Photo Library vs Brand Hub

Pick Brandy if you need a cheap, good-looking home for your logo, colors, fonts, and brand guidelines that you can share with one link. Pick Sprout if the files piling up are product photos, and each one needs to live on the right SKU.

Brandy lives at brandyhq.com. Sprout lives at usesprout.app and is a product media library for ecommerce teams, not Sprout Social, the social publishing tool.

Both tools pull files out of Dropbox and shared drives. The difference is what they organize around. Brandy organizes around a brand. Sprout organizes around the products you sell.

Verdict first

Lean toward	When
Brandy	You need brand guidelines, logos, color palettes, and fonts in a shareable brand space, often for several brands or clients
Sprout	You sell physical products and need pack shots, crops, lifestyle frames, and video sitting on each SKU, with a person confirming matches
Both	Brand guidelines live in Brandy and catalog photos live in Sprout

What Brandy does well

Brandy calls itself brand asset management software. Its pricing page (checked October 8, 2026) leads with a simple belief: brand guidelines should be free. That shows in the product.

A real free plan. Free Forever includes one brand space, 100MB of storage, 20 assets, and unlimited editors, with no time limit.
Guidelines as pages. Blocks for colors, gradients, fonts, logos, text, and even sonic branding let you build a living style guide rather than a PDF.
Easy sharing. A shareable brand link goes to agencies, contractors, and clients. Embeds and a WordPress integration put the brand on other sites.
Agency and multi-brand plans. Higher tiers add more brand spaces, white label, custom URLs, and password protection, which suits studios running brands for clients.

If the question your team keeps asking is "which logo file do I use, and what is our blue?", Brandy answers it well and cheaply.

What Sprout does well

Sprout is built for the question ecommerce teams ask every week: "where is the current photo of this product?"

Every SKU has its own page with its pack shots, crops, lifestyle frames, and video.
Drop in a shoot and Sprout suggests matches from filenames and catalog details. You confirm, and only then do files join the library.
One lifestyle photo can attach to every SKU it shows, so a styled shot of three products is not lost to two of them.
It is built for hundreds or thousands of product images across a catalog, not a single brand board.

Get started at usesprout.app.

Side by side, by the job you need done

Job	Brandy	Sprout
Brand guidelines, colors, fonts	Strong; this is the core product	Not the core product
Logo and brand kit sharing	Strong; one brand link	Not the focus
Many brands or client brands	Strong on Business tier and up	Not the focus
Product photos on the right SKU	Collections and tags; you hold the structure	The SKU is the structure
New studio shoot into the library	Upload into collections	Suggested matches, then you confirm
One photo showing several products	Lives in one collection	Attaches to each SKU in the frame
Free plan	Yes, 20 assets and 100MB	Try it at usesprout.app

Where Brandy gets tight for product teams

Brandy's tiers are sized around brands, not catalogs. The free plan stops at 20 assets, which one product shoot can pass in an afternoon. Pro lifts that to unlimited assets and 50GB, but storage still steps up by tier: 100GB on Business, 200GB on Agency, 300GB on Premium.

The bigger gap is structure. A brand space is a page about the brand. When you have 400 SKUs, each with eight images in three colors, you need the product as the folder, the search key, and the place people go to check what is current. That is the job Sprout is built for.

When to choose Brandy

You are a startup, nonprofit, or small brand that needs guidelines online this week for free or close to it.
You are an agency or studio sharing brand kits for several clients.
Your images are mostly logos, brand photography, and templates rather than product shots.
Your team wants a style guide people actually open, not a PDF in a drive.

When to choose Sprout

You run a DTC, retail, or wholesale brand with a real SKU list.
Each shoot creates hours of matching files to products.
Product pages, marketplaces, and wholesale partners need the latest approved shot.
Brand guidelines are already handled, and product photos are the mess.

For more on that split, read SKU media library vs brand portal.

Brandy pricing (checked October 8, 2026)

From Brandy's pricing page:

Free Forever: $0, one brand space, 100MB, 20 assets, unlimited editors
Pro: $5/month, one brand space, 50GB, unlimited assets, private brand spaces, white label
Business: $35/month, 10 brand spaces, 100GB
Agency: $50/month, 25 brand spaces, 200GB
Premium: $100/month, 50 brand spaces, 300GB, password protection
Unlimited: $500/month, unlimited brand spaces, 500GB
Enterprise: custom pricing

Confirm current prices and limits on their site before you buy.

Sprout: start at usesprout.app.

FAQ

Is Sprout the same as Sprout Social?

No. They are different products from different companies. Sprout Social schedules and publishes social posts.

Can I use Brandy and Sprout together?

Yes. Keep your logos, fonts, and guidelines in Brandy, and keep your catalog photos on each SKU in Sprout. Each tool does its own job.

Is Brandy a DAM?

Brandy describes itself as brand asset management, which is a kind of DAM focused on brand files and guidelines. It stores and shares assets, but it organizes them around brand spaces rather than products.

What if I only have a few products?

If you sell a handful of products and shoot twice a year, Brandy's Pro plan or a tidy shared drive may be enough. The SKU library pays off once photos for dozens of products start arriving faster than one person can file them.

Next step

If your brand guide is sorted and your product photos are not, put them on their SKUs. Try Sprout at usesprout.app.